
250G
Ripe plumForest honeyWood smoke
Mist Valley Arabica
₫350,000-19%
₫285,000
100% Arabica
Natural roast
Son La farms
Northwest Vietnam in a cup
A flavor begins with red soil, morning fog, careful hands and slow roasting beside a warm village fire.
Origin
Coffee in Son La is more than a crop. It carries village memory, hillside rhythm and the patience of growers through every misty season.
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Altitude
Coffee farms on misty mountain slopes
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Farmers
Families keeping Son La harvests
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Slow roast
Small batches watched closely


Culture
From the old metal phin on a wooden porch to a small espresso bar, each brew keeps a part of the mountains intact.
After harvest, the village glows around firelight. Conversation, brocade colors, smoke and drying coffee on the porch become a memory of the northwest.
Shop

₫285,000


Journeys

The arabica is bright but never cold. It feels like sunlight moving through mist.
I bought it for the packaging, but came back for the unforgettable soft smoky finish.
The phin blend is bold enough for Vietnamese guests, yet clean and full of its own story.
The medium-roast Sơn La beans surprised me — clean acidity, never harsh, perfect for an early pour-over.
Every bag tells a story — from the land to the cup. Rare for a brand to pull that off so honestly.
Ordered from Hanoi and it arrived smelling freshly roasted. Careful packaging, consistent quality every time.